Privacy Policy

Last updated 9 October 2026

This policy is written to be clear and specific to how ajmo actually works. If anything here is unclear, contact us using the details at the bottom.

ajmo (“ajmo”, “we”, “us”) is an events-discovery service for Belgrade and Novi Sad. This policy explains what personal data we collect, why, how we protect it, and the rights you have over it. We collect as little as possible and never sell your data.

Who is responsible for your data

The data controller is Artem Sukhomlinov PR Beograd, a sole proprietorship registered in Belgrade, Serbia, at Kralja Milana 15, Beograd. Contact details are at the end of this policy.

Scope

This policy covers two things:

• the ajmo.events website, including the pre-launch waitlist, which is now closed; and
• the ajmo mobile app for iPhone.

Where a section applies only to one of them, we say so.

What we collect and why

Waitlist (website). Before ajmo launched, the website had a waitlist. If you signed up, we collected your email address and nothing else, for a single purpose: to email you once to say that ajmo is available. The legal basis is your consent. The waitlist is now closed, and the website no longer collects email addresses.

Browsing without an account (app). You can browse the whole event catalogue without an account. The city and language you pick are kept on your device only.

Your account (app). An account is only needed to save events, set reminders and change profile settings. Sign-in is passwordless: we collect your email address to email you a 6-digit one-time sign-in code (the same email also contains a one-time sign-in link as a fallback) and to identify your account. The legal basis is performance of our contract with you (providing the service).

Your activity in the app. To make the app work, we store:

• the events you save (your bookmarks);
• the city you choose (Belgrade or Novi Sad) and your interface language;
• your reminder preferences for saved events.

Reminders for saved events are scheduled as local notifications on your device — we do not send push notifications from our servers, and we do not track whether or when you open them. The legal basis for saves and settings is our contract with you; for notifications it is your consent (the permission you grant your device).

Feedback and event reports (app). If you report a mistake on an event (“Found a mistake?”) or send us feedback from your profile, we store:

• the reason you chose from the list — for example a wrong date or venue, a duplicate, or a bug in the app — and the text you write, which is whatever you choose to put there;
• for an event report, a snapshot of the event as the screen showed it at that moment: title, start and end, venue, price, and source link. This is catalogue information about the event, not information about you;
• technical context — app version and build, platform, OS version, and interface language;
• your account id, if you are signed in.

We use this for one purpose: to correct event data and fix bugs. It is read only by us, through our own admin tools, and is never used for advertising, profiling, or tracking. No new third party is involved, and nothing is sent to any analytics or advertising service.

You can also send feedback without an account. It then carries no identifier at all and is not linked to you or to anyone else.

Please don’t put personal or sensitive information in the free text — we only need to know what is wrong with the event or the app. The legal basis is our contract with you when you are signed in, and our legitimate interest in keeping the catalogue accurate and the app working for feedback sent without an account.

Technical data. Like any online service, our systems process limited technical information needed to operate securely and reliably (for example, request logs and error diagnostics). The legal basis is our legitimate interest in keeping the service safe and working.

What we do not do

• We do not collect your location. ajmo has no geolocation; you pick your city manually.
• We do not show ads or use advertising identifiers.
• We do not track you across other apps or websites.
• We do not sell, rent, or trade your personal data.
• We do not send any of your data to AI services.
• We do not build profiles or make automated decisions that produce legal effects about you.

Event information

The events shown in ajmo are gathered from announcements that venues and organizers publish publicly: their websites, ticketing pages, public Telegram channels, and public Instagram posts, which we collect through a third-party service (Apify). This is information about events, not about you, and we only surface what those sources make publicly available.

On our servers, an AI service (Anthropic) reads these public announcements to extract event details and translate descriptions, and TMDB is used to match cinema listings to films. These services handle event content only. They never receive your email address, your saves, reminders, feedback, or anything else about you.

This service uses TMDB and the TMDB APIs but is not endorsed, certified, or otherwise approved by TMDB.

If you run a venue or organize events, see For venues and organizers to request a correction or removal.

Where your data is stored

Your data is hosted on Supabase, our database and authentication provider, in a data centre in the European Union (Ireland). If you access ajmo from outside the EU, your data is transferred to and processed there.

Who we share it with

We share personal data only with service providers who help us run ajmo, and only as needed:

• Supabase — database, authentication, and hosting.
• Resend — delivers our transactional emails (waitlist emails and the app’s one-time sign-in codes) on our behalf.
• Expo — delivers app updates. When the app starts it checks Expo’s update server; that request includes your device’s network (IP) information and a random identifier created when the app is installed, and no account data.
• Vercel — hosts the ajmo.events website, which means it processes your network (IP) information when you visit.
• Apple — solely for distributing the app through the App Store; app-store analytics they provide to us are aggregated and not linked to your identity by us.

No other service receives your personal data, and none of it is sent to AI services. These providers act as our processors under written agreements and may not use your data for their own purposes. We may also disclose data if required by law or to protect our rights and users.

Maps. Tapping a venue name opens your own maps app with that venue’s name and address. ajmo sends nothing about you; from that point the maps app’s own privacy policy applies.

How long we keep it

• Waitlist email — until we have sent the launch email and for a reasonable period after, and then deleted; or until you ask us to remove it, whichever comes first.
• Account and activity data — for as long as your account exists. If you delete your account, we delete this data (except anything we must keep by law).
• Feedback and event reports — while we are working on them, and afterwards as a record of what was corrected. Feedback sent from an account is deleted together with that account. Feedback sent without an account has no identifier, so it cannot be traced back to anyone or removed on request.

Data deletion

You can delete your ajmo account and the data that goes with it at any time — directly in the app under Profile → Account → Delete account, or by emailing us. Step-by-step instructions, exactly what gets removed, and our deletion timelines are on the dedicated Data Deletion Instructions page.

Deleting your account also deletes the feedback and event reports you sent while signed in, along with your saves and reminders. Feedback sent without an account carries no identifier, so we cannot find it and cannot remove it on request.

Your rights

Under the Serbian Law on Personal Data Protection and, where it applies, the EU GDPR, you can ask us to:

• access the personal data we hold about you;
• correct it if it is wrong;
• delete it;
• restrict or object to how we use it;
• receive it in a portable format; and
• withdraw consent at any time (this does not affect processing already carried out).

These rights apply to data we can link to you. Feedback sent without an account carries no identifier of any kind, so we have no way to find it and cannot act on a request about it.

To exercise any of these, contact us using the details below. You also have the right to lodge a complaint with the Serbian Commissioner for Information of Public Importance and Personal Data Protection (poverenik.rs).

Children

ajmo is not intended for children under 15, the age of digital consent in Serbia. We do not knowingly collect data from anyone under that age. If you believe a child has provided us data, contact us and we will delete it.

Security

Data is encrypted in transit, access to it is restricted, and sign-in is passwordless so there is no password for anyone to lose or steal. No system is perfectly secure, but we take reasonable measures to protect your data.

Changes to this policy

We may update this policy as ajmo evolves or the law changes. When we do, we will change the “last updated” date above, and for material changes we will make a reasonable effort to notify you.

Contact us

For any privacy question or request, write to us at:
Artem Sukhomlinov PR Beograd
Kralja Milana 15, Beograd, Serbia
hello@ajmo.events

Terms of Service · For venues and organizers · Back to ajmo.events